14+
years of
creative
leadership
10+
industries;
craft beer to olympic sports
End-to-End
strategy, design,
& execution
- all three
"the glue"
said at more
than one
company
the outside eye
with inside-level
commitment.
Most creative directors stick to what they know, I ask better questions.
After 14 years across craft beer, Olympic sports, hospitality, nonprofits, and outdoor recreation, I've learned the best work comes from actually listening, not assuming I already have the answer.
I care about people. I care about their stories. And I care about making sure the brand we build together feels like them; confident, professional, and built to last. You bring me in when you want someone who sees what makes you different and knows how to show it.
who i work best with
I don't specialize in industries.
I specialize in the moment when a brand
needs to get serious about who it is.
Founders
Starting Fresh
You have the vision and need someone to make it real. I'll visually, verbally, and strategically get you off the ground and a clear path forward. Let's build something you'll still be proud of in ten years.
Companies at an
Inflection Point
You've grown past your old brand, or made upgrades that require your image to do the same. While it worked then, it could be stronger now. Time to rebuild the foundation, not just refresh the logo.
Teams That Need
a Director
You have designers. You need leadership. I embed with your team, align the vision, and make sure every touchpoint is pulling in the same direction.
Anyone Who Cares
About the Details
If you've read this far, you're probably my kind of client. The work I do best is for people who know the difference and won't settle for less.
BRAND DIRECTION · PACKAGING · DESIGN SYSTEMS
Ex Novo Brewing | Built to Scale
Ex Novo had the beer and the mission but needed a visual identity strong enough to grow with them. From taprooms across multiple states to multi-state distribution, I led the full creative overhaul: labels, website, brand system, and team structure.
⟡ 400+ labels designed
⟡ Full brand system built
⟡ 4+ years as CD
⟡ Seasonal merch lines managed start to finish
⟡ Events curated: tastings, dinners, sold-out festivals
⟡ Kept production compliant with TTB regulations
⟡ Brought the energy that kept the team moving
BRAND IDENTITY · ILLUSTRATION · EVENTS
Great Falls Brewing | Ground Up
I came in before the doors opened. Contributed to the space design, built the visual identity, ran marketing and events, and stayed close to the customer experience. The kind of full-picture work that only happens when you're truly embedded.
⟡ Brand built from scratch
⟡ Multi-style illustration across 50+ labels
⟡ Marketing and event production lead
⟡ Helped design the physical taproom space
⟡ Taproom Manager
